Welcome to Our New Website
A behind-the-scenes look at why we decided to completely redesign our website, making it better for mobile devices and real car shopping.
Over the last few days, we have been spending quite a bit of time telling you about some of the more special features we’ve built into our completely redesigned website. Our goal with this new site was to simply make life easier for you. We listened to you and took to heart all the feedback we’ve been given over the years. The parts of car buying and ownership that you didn’t like, we put a lot of effort into making those areas as painless and as informative as possible. From showcasingour inventory, to making sure you can find our latest specials, to making it easier to take care of scheduling services and test drives online. It’s all a lot easier. Welcome to Our New Website!
We want to let you in on a trade secret. A lot of car dealerships believe their website should do everything possible to get you to email, call, or stop in. These dealers mistakenly think selling you a car is an artform, and once you are on the line or in the lot, it’s all a matter of persuasion. We are not one of those dealerships. The truth is, a lot of people don’t buy cars that way anymore, because an entire generation of people have been conditioned by sites like Amazon to now expect a one-stop-shop when it comes to researching and purchasing a product. Cars are bigger, they are more expensive, but that doesn’t mean your expectations are any different when you’re shopping for one.
Our new website reflects these values. We have done everything in our power to give you as much information as possible online. We wanted to answer the questions you didn’t even know you had. And we wanted you to be able to view our entire inventory, learn more about every model, schedule a test drive, view our specials, see manufacturer incentives, text yourself coupons, schedule regular maintenance, make a service appointment, safely fill out financial forms, calculate your payments, value your trade-in, and get in touch with us all from the comfort of your home. We even put together a page that uses How To Videos to answer some of the most common questions we get on a daily basis.
More than all of that, we know that shopping for a car doesn’t just happen on our lot or behind your desk. It happens on your cell phone when you have 10 minutes in the middle of your day. It happens on your iPad or tablet while the kids are napping. It happens in the middle of the night when you can’t sleep worrying about your aging car. Computer, tablet, phone… we made our site responsive so that you can flip through from any device, anywhere.
We hope you enjoy all the new features and tools on our new site. We would love to hear from you and get any feedback you have to offer. Is there something you wish was available here, or a feature you think would help you find exactly what you are looking for? We are all ears. Let us know.