VW Super Bowl Ad Focuses on Vehicles’ Longevity

February 5th, 2014 by

Volkswagen Carefree Maintenance Program in Providence RI

With the VW Carefree Maintenance program, your 2014 Passat will reach 100,000 miles with ease.

Hot on the heels of the Super Bowl, most of the water cooler talk naturally has had almost nothing to do with football. The reason for this, of course, is pretty evident: the game itself was dreadful, and the commercials stood alone as the lone watchable thing not involving puppies. In the case of Volkswagen, we chose to draw attention to the amazing longevity of our vehicles, which recalls something we’re proud of on the local level, the Volkswagen Carefree Maintenance program in Providence, RI.

The road to 100,000 miles, despite what the commercial might have suggested, has nothing to do with angel wings or rainbows of curious origin. It is a joint mission between Volkswagen, a local dealership like Speedcraft VW, and you, the Volkswagen owner.

This is where the Volkswagen Carefree Maintenance program comes in. When you buy a 2014 Volkswagen from Speedcraft VW near Providence, your vehicle receives no-charge scheduled maintenance for two years or 24,000 miles, whichever comes first. The Carefree Maintenance program occurs over three intervals, each of which helps to ensure you get the most out of your Volkswagen.

Within the first thirty days of ownership, we encourage you to stop by Speedcraft with your 2014 VW for a Volkswagen Double Check, where you will get a basic checkup free of charge. In addition, we will make sure you’re up to speed on all your features, including Bluetooth connectivity and your DSG transmission.

After a year or 10,000 miles, whichever comes first, we invite you back to Speedcraft VW for a no-charge thorough service and inspection, including an oil and filter change, a tire rotation, and a check of fluid and electrical systems, among other services. We then have you return again at two years or 20,000 miles, where you receive all the same inspections as at 10,000 miles, in addition to a comprehensive look at your brakes and tires and several model-specific inspections. These services will again be free of charge.

Of course, the reason we start your experience in a 2014 VW from Speedcraft VW in Providence with the no-charge Carefree Maintenance Program is to get you off on the road toward your eventual destination: as one of VW’s industry-leading number of vehicles to reach 100,000 miles. And, if we end up with some wings or rainbows in the process–well, that wouldn’t be so bad either.