Volkswagen Joins Dead & Company for Las Vegas Residency

Volkswagen of America is joining the excitement of Dead & Company’s Las Vegas residency, “Dead Forever – Live at Sphere.” One of the highlights of the immersive Dead Forever Experience will feature a vintage Volkswagen bus and the latest all-electric model, the ID. Buzz. The Dead Forever Experience, created in partnership with Vibee, and will be open to the public for the duration of the residency.

Much like the ID. Buzz pays homage to the original Volkswagen Microbus, Dead & Company has continued the Grateful Dead’s unparalleled legacy, introducing their music to new generations. With Volkswagen celebrating its 75th anniversary in America this year, the brand saw it as an ideal opportunity to connect with fans who cherish their long-standing relationship.

Volkswagen and the Grateful Dead became symbols of counterculture in the United States during the 1960s, forming a cultural bond that endures today. In 1995, the Grateful Dead’s founding member and lead guitarist, Jerry Garcia, passed away. Volkswagen honored the late musician with an ad featuring a Microbus with a tear falling from one headlight—a tribute to the profound impact their relationship had on mainstream culture and society.

The zero-tailpipe emission ID. Buzz reimagines the design of one of the greatest automobile icons—the T1 Microbus—for the era of electric mobility. With short overhangs, a spacious interior, and an available two-tone color palette, it pays tribute to the past while incorporating high-tech interior features and cutting-edge EV technology. The three-row, U.S. version of the ID. Buzz will be available through Volkswagen’s network of over 600 independent U.S. dealers later this year.

Stay tuned as Volkswagen continues to innovate and celebrate its rich heritage, bringing a blend of nostalgia and future-forward technology to fans and customers alike.