Most Iconic VW Commercials of All Time

Since the 1950s, Volkswagen has been a leader in car advertising. From the Beetle to the Jetta, VW commercials have entertained us and made us laugh for decades. In this blog post, we’re taking a look back at some of the most iconic Volkswagen commercials ever created.

The “Lemon” Commerical (1960s) – This commercial was first released in 1960 and featured a man driving around in a red Beetle while singing “My new car is a lemon” to the tune of The Beatles’ “Love Me Do”. Despite its odd premise, it quickly became one of the most popular TV commercials of all time.

The “Think Small” Campaign (1970s) – This series of ads was released in 1959 and featured an unassuming white Beetle with black trim, accompanied by clever slogans such as “Think small” and “Live large”. The campaign helped to solidify VW’s reputation as an affordable alternative to other car manufacturers and helped propel them into mainstream popularity.

The Golf GTI Commercial (1980s) – Released in 1984, this commercial featured a young man driving around town in his red Golf GTI while singing along to Queen’s classic hit “Don’t Stop Me Now”. It was an instant classic and quickly became one of the most recognizable VW commercials ever created.

The Sci-Fi Theme Commercial (1990s) – This commercial was released in 1991 and featured a futuristic sci-fi theme with shots of flying cars, robots, and aliens set against the backdrop of a city skyline. The commercial ended with the slogan “If you think you’re ready for something different” which helped to emphasize Volkswagen’s commitment to innovation and technology.

The “Car-net” Commercial (2000s) – This commercial premiered in 2006 and featured a young girl using her VW’s Car-Net system to interact with her car. The ad showcased the advanced features of the system and showed how it could be used to control various functions of the vehicle, such as music, climate control, and navigation.

The “Get Happy” Commercial (2010s) – This commercial was released in 2012 and featured a group of people singing and dancing to Pharrell Williams’ hit song, “Happy”, while driving around in their VW Beetles. The ad emphasized the joy of owning a Volkswagen and encouraged viewers to “get happy” with their VW.

Volkswagen has been a leader in car advertising for over six decades and these iconic commercials are just a few examples of the company’s commitment to creating engaging and memorable ads. From the Beetle to the Golf GTI, Volkswagen has created some truly unforgettable commercials – and we can’t wait to see what they come up with next.

Whether you’re a fan of vintage ads or modern ones, there’s no denying that Volkswagen has produced some truly iconic commercials over the years. From quirky songs about lemons to futuristic sci-fi themes, Volkswagen has consistently pushed boundaries with their advertising campaigns—and it shows! So next time you catch yourself humming along to one of their jingles or quoting one of their slogans, remember that these memorable moments were made possible thanks to Volkswagen’s creativity and dedication to quality marketing campaigns!